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Red Cross Romania: Food Bank. The best bank in the world

B Banca de Alimente (Food Bank) is a long term campaign launched in 2009 by the Romanian Red Cross to encourage the donation of non-perishable food for underprivileged people. 

In 2019, we had the honour to help relaunch the programme, through an event held at the National Bank of Romania. 

The concept of #foodbanking aims to determine people to invest in a better future, by donating a meal for someone that needs it most.

The relaunch campaign included communication strategy, press releases and the PR management of guests at the relaunch event.

Communication partner for the relaunch of the Romanian Red Cross Food Bank Programme.

Written by: Raluca Eftimie