B Banca de Alimente (Food Bank) is a long term campaign launched in 2009 by the Romanian Red Cross to encourage the donation of non-perishable food for underprivileged people.
In 2019, we had the honour to help relaunch the programme, through an event held at the National Bank of Romania.
The concept of #foodbanking aims to determine people to invest in a better future, by donating a meal for someone that needs it most.
The relaunch campaign included communication strategy, press releases and the PR management of guests at the relaunch event.
