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OMO: Encourage new generations to play

OMO/ Puterea Jocului

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OMO launched in 2019 a powerful brand purpose campaign, Puterea Jocului, encouraging children’s healthy development through play. As PR & Media Relations partner we managed all the PR initiatives: from press releases, to pitching editorial content and influencers management.

Inspire new generations to become independent, creative and courageous adults.

Our challenge was to design the communication strategy, which to create the conversation on the importance of play in children development, at home, at the school or open air, and to create visibility and generate traffic for the platform which the brand created.

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The influencer campaign we coordinated used an efficient mix of digital highly visible influencers and credible and trustworthy public persons, which presented their perspective on the importance of children’s play in a series of testimonials, social media posts and articles.

PR agency for Omo Puterea Jocului Campaign

Written by: Raluca Eftimie