When it’s place for wine, it’s even cooler when you can add a beer in your portfolio, right? One Beer Later, a fresh and cool beer, an artisanal one, made in Buzau, from natural and qualitative ingredients and Romanian malt, is breaking the Romanian market with a creative concept, putting one of the most-known public figures on its labels. What taste would have a beer with Vlad Tepes, Salvador Dali, Albert Einstein, Steve Jobs or William Shakespeare on it? Our challenge is to present this story in the most ingenious way and to make it become a trend for the artisanal beers market.
Our challenge is to present this story in the most ingenious way and to make it become a trend for the artisanal beers market.
So, our team is joining its forces to come up with some amazing ideas for the creative part, but also to create a great PR plan and strategy as well. Special projects are here an important part to take into account. With them, we are going further with the One Beer Later story and with its 2 producers – François -Xavier D’Hollander and Ionuț Stoian. The beer is created since 2016 and we met the team in the last part of 2018, so we have things to adjust and to add too. An entire job, a thrilling and excited one in which we are 100% in!
Creating the next characters
The creative team had a great project with the beer assortments. The best part of One Beer Later, besides the unique taste is the label. Every single assortment has one character designed according to the taste.