Guinness St. Patrick’s Day | Celebrate #TheIrishWay

Guinness as the official beer of St. Patrick’s Day

For St. Patrick’s Day, Guinness turned a globally recognized tradition into a locally relevant urban celebration in Romania, bringing Irish spirit into the heart of city nightlife.

The integrated PR and digital campaign combined street parades with bagpipers and dancers, live concerts, nationwide pub activations, influencer content, and internal engagement, creating a multi-channel festival experience both online and offline.

With simultaneous activations in over 100 pubs and strong digital amplification, the campaign positioned Guinness as the official beer of St. Patrick’s Day and strengthened its modern, premium image.

Results:
1.6M reach, 4.4M impressions, 1.4M video views, 43K digital interactions, 37 media appearances, and 200+ engaged employees.