The summer of 2022 marked another important moment for us, being chosen as the PR agency of the first edition of L’Étape Romania by Tour de France. An honor and a challenge at the same time, which came with many satisfactions and lessons. This competition is the younger child of the legendary cycling event, Tour de France, dedicated also to amateurs and enthusiasts’ riders. The event took place on August 28th in Bucharest without traffic and brought to the starting line over 1,400 cyclists who experienced the emotion of a legend. Our PR campaign generated over 1200 media and online appearances and reached millions of people, helping us to build everlasting memories and to put Romania on the international champions’ map.
October 30, 2022
PR & Communication