A PR-first, multi-sensory campaign that turned 1664 Blanc into a cultural lifestyle statement. 1664 Blanc is a premium beer brand inspired by French elegance, refinement, and joie de vivre. In 2025, the objective was to strengthen the brand’s aspirational positioning among young urban audiences by moving...
Building environmental awareness in young generations, one small gesture at a time WefflerMark supported the communication efforts for Small Gestures for Big Practices, an educational sustainability project promoting circular economy practices, recycling and environmental awareness among young generations. The initiative engaged thousands of students, teachers and...
Guinness as the official beer of St. Patrick’s Day For St. Patrick’s Day, Guinness turned a globally recognized tradition into a locally relevant urban celebration in Romania, bringing Irish spirit into the heart of city nightlife. The integrated PR and digital campaign combined street parades with bagpipers...
At the end of 2021, together with our clients from the 5 to go coffee shops, we launched an atypical printed media product, FIVE TO GO magazine, born out of the desire to offer the new generation a new tool of knowledge, dialogue, and inspiration,...
Romanian Red Cross 147th anniversary, a magic celebration of GOOD Following 3 years marked by tragedies with countless victims, like the pandemic, the armed conflict in Ukraine, and the earthquake in Turkey, there was a strong need for information and disaster preparedness among people. Since the...
L’Étape România by Tour de France – the legend and a dream come true. The summer of 2022 marked another important moment for us, being chosen as the PR agency of the first edition of L'Étape Romania by Tour de France. An honor and a challenge...
Green education in a playful spirit To promote the first showroom in Romania dedicated exclusively to electric mobility, opened by Porsche Romania in Băneasa Shopping City, we thought of the Kids talking to the ...
Planet '21 The challenge 2020 changed everything. As people spent more time at home, electricity consumption shifted from offices to households, while the collection of waste electrical and electronic equipment (WEEE) from the population dropped significantly. After years of B2B communication, Recolamp needed a strong B2C campaign...
Our communication strategy was designed to highlight 2 layers of the Volkswagen and UEFA EURO 2020 partnership: 1 - Volkswagen, UEFA EURO 2020 partner, has started a new era of electromobility 2 - Volkswagen presents the four children who will start the UEFA EURO 2020 matches that...
”Impossible” is not a word in the dictionary of a champion. It’s only about believing. Eduard Novak is the only Romanian Paralympic champion, Paralympic road and track cyclist, who won the first medal for Romania at the Paralympic Games, but also the first gold medal, in the...
