Transforming recycling into a habit

Recolamp – It’s burned, recycle it!

Recolamp is one of the most important environmental associations from Romania, offering access to comprehensive free lighting equipment collection and recycling services, in order to ensure that as many lamps, LEDs and luminaires as possible are kept out of landfill.

We started our collaboration in 2016 and since then we work closely to build a consistent strategy to transform selective collection of WEEE in a good habit in Romania. In the last 4 years, we developed creative campaigns and visuals, national consumer promotions, digital solutions, consumer activations, marketing strategies, OOH, PR campaigns, PR stunts or CSR activities, all designed with the aim to create the premises of a better and more sustainable future.

Creativity is an important factor in generating engagement, so we incorporate it in all our campaigns. And it worked J We have seen mentalities changing about selective waste and recycling.

We are glad to be part of this journey. We will keep loving green and will keep use our enthusiasm to contribute in transforming recycling in a habit!