Eduard Novak, the story of a champion

”Impossible” is not a word in the dictionary of a champion. It’s only about believing.

Eduard Novak is the only Romanian Paralympic champion, Paralympic road and track cyclist, who won the first medal for Romania at the Paralympic Games, but also the first gold medal, in the 2012 edition, in London. Edi is 5 times world champion and 4 times European.

As his PR & marketing partner, since 2019 we are managing all the PR initiatives, from press releases to pitching editorial content, the management of the relationship with his actual and potential sponsors and the social media content strategy and management of Edi’s channels, but also the 2 teams he manages, Team Novak, the Continental cycling team and Novak Cycling Academy, first specialized cycling academy from Eastern Europe.

The life’s story of Eduard Novak is strong, emotional and is talking by itself about his most important qualities – determination, ambition and strength. Our mission is not easy, we have to build around them and to create new chapters for this story, which to inspire further more and more generations. But, with this kind of clients, we can only transform the impossible in possible!